To run before feature films this summer
The Los Angeles County Department of Public Health plans to run 15-second anti-smoking trailers prior to movie screenings during the summer that are targeted at teens.
The big screen messages are a result of a department study that showed exposure to smoking in film has a direct impact on a teen’s likelihood to start smoking, particularly for Latinos, Asian and Pacific Islanders youth.
The new messages will be unveiled next week at in Hollywood.
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